ABOUT US

WHY FIRESTARTER?

OUR TEAM
OUR TEAM

What makes us different?

We bring together decades of commercial expertise, branding
ingenuity and a deep understanding of human factors.

To craft powerful identities that work from the inside out.
Driving growth, building businesses and shaping the future.

FIND OUT ABOUT OUR DARE FORMULA
1
Mission

We use fearless, collaborative ingenuity to create impactful brands for rebels with a cause.

1

INSPIRED BY INGENUITY

2
Vision
(Business + Purpose) x Creativity = FUTURE FREEDOM FOR ALL
2

UNITED BY UNIQUENESS

3
Purpose

Entrepreneurship can solve today’s most critical problems. We’re here to supply the spark and the rocket fuel.

3

POWERED BY PURPOSE

INSPIRED BY INGENUITY

UNITED BY UNIQUENESS

POWERED BY PURPOSE

5 CORE VALUES

01
INGENUITY

We love to be creative.
We live to be ingenious.

02
COURAGE

We dive in. Determinedly.
Wholeheartedly.

03
UNITY

Impactful individually.
Transformational together.

04
AUTHENTICITY

Because daring to be ourselves is the only way to realise our true potential.

05
PLAYFULNESS

We take play seriously.
Kind of.