WHY FIRESTARTER?

What makes us different?
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We fuse ingenuity and psychology

By combining decades of branding ingenuity, commercial expertise and a deep understanding of human factors, we craft powerful identities that work from the inside out – driving growth, building businesses and shaping the future.

INSPIRED BY INGENUITY
UNITED BY UNIQUENESS
POWERED BY PURPOSE
INSPIRED BY INGENUITY
UNITED BY UNIQUENESS
POWERED BY PURPOSE
UNITED BY UNIQUENESS
UNITED BY UNIQUENESS
HOW WE DO IT

We DARE!

The most impactful brands share four powerful ingredients: they are Differentiated, Authentic and Resonant, and they Express this consistently at every touchpoint.

Our DARE methodology is how we build brands that become known, liked and trusted.

DIFFERENTIATION

Your brand’s single most important job is to communicate your business’s unique value. This is why people choose you – it’s what you become KNOWN for.

AUTHENTICITY

Authenticity means being real, genuine, and of undisputed origin. When your brand is an authentic reflection of your business, it’s more easily TRUSTED.

RESONANCE

Resonance is about winning the hearts and minds of your ideal customers and creating connections that go beyond transactions. This is how you become LIKED.

EXPRESSION

Consistency is everything. Making sure that your every connection with the outside world oozes the very essence of your brand. This is how you become REMEMBERED.

Bringing it all together

Our very own DARE formula is at the heart of how we build brands.

We combine strategy, psychology and creative ingenuity in each of these four areas to make your brand as engaging, effective and powerful as it can be.

And it all starts with DARE

Ready to take the first step?

BrandSight:360 is your first step to creating an impact brand.

For B2B business leaders with ambitious growth plans, BrandSight provides an expert assessment of your current brand, complete with actionable report, transformation strategy and roadmap.

And it all starts with DARE
Learn about brandsight

Backed by experts, driven by insight

Through years of experience

We’ve honed our expertise in branding, design, marketing, psychology, business strategy and change management.
We've led projects and programmes for industry leaders like KPMG, Samsung and CIMA.
We’ve developed a unique understanding of what drives brand success in competitive markets.
And it all starts with DARE

And now? We're laser-focused on leveling the playing field for B2B scale-ups and challenger brands – just like yours.

We’re also proud partners of the Association for Business Psychology. This means we bring the latest psychological insights to branding – ensuring every decision is backed by evidence.