Hard facts about B2B branding

77% of B2B buyers say it’s difficult to differentiate between brands in the same category.

(Source: Gartner)

54% of buyers trust B2B brands less than they did five years ago.

(Source: Edelman Trust Barometer – B2B Edition)

Companies that invest in their brand outperform others by up to 20% in growth and profitability.

(Source: B2B Institute/LinkedIn Think Tank)

Is your brand holding you back?

You might need BrandSight:360 if you’re facing any of these challenges:

Struggling to attract top-tier clients, partners or investors?

We’ll help you discover why your brand isn’t landing with the right people.

Finding it impossible to charge premium prices?

Let’s find out where your brand falls short and how it can communicate your true value.

Want the truth before spending a fortune on fixes you don’t need?

Save time and money by pinpointing exactly where your brand needs work – and where it doesn’t.

Want to maximise brand equity before selling your business?

Discover the hidden value within your brand and position yourself for a strong exit.

BrandSight can help to future-proof your identity

Book a call

Clearcut Strategy

At Firestarter, we know branding isn’t just about looking good

(although it helps!)

But more than that, it’s about creating trust, differentiation and traction that drives real business results. So we combine branding, psychology and business strategy to provide practical, actionable insights – without the jargon, the drama or the marketing fluff.

The Process

In just two weeks, you’ll get a full brand impact report and a roadmap for transformation. Here’s how it works:

01

Discovery

We get to know your business and gather your brand assets.

02

Perception Survey

We find out how your brand is really viewed by clients and stakeholders.

03

Readiness Assessment

We assess your capacity to evolve your brand and seize opportunities.

04

Insights Session

We work with you to understand your specific challenges, goals and aspirations.

05

Brand Impact Assessment

We evaluate your brand, and compile a detailed report.

06

Strategy & Roadmap

We present a clear, actionable plan tailored to your business growth goals.

Thoughts from our clients

"Going through the BrandSight:360 process really helped me see my brand in more detail. I could see where its strengths and weaknesses were, and what to do about them. I've been blown away by Firestarter’s in-depth approach and the time taken to really get under the skin of my work and business. Starting with BrandSight showing a full picture of my brand today, a vision of where I want to go, and shining a light on the path to getting there - I am now working with Firestarter on an evolution of my business brand. I'm hugely excited about where this adventure is leading me, my business and my brand."

Julia Black, Lights On

“We were one of the guinea pigs on BrandSight and even then you could see the massive potential and value add for businesses. The process was fun, fast paced and Chris and Mickey wowed us with how they "got" us as a business and how we want to develop our brand. Mike and I were so impressed that we're now all in and doing a full rebrand with Firestarter.”

Alex Feltwell, Atomise (formerly Kune Consulting)

“BrandSight provided me with an opportunity and a capability to see what people thought of Human in the System as a brand. This gave us a starting point to move forward from. If you don’t know where you are, how do you know how far you’ve got to go and in what direction to head off in? BrandSight provides both a map and a compass for the journey ahead.”

Gareth Lock, Human in the System

Ready to shine a light on your brand?

No guesswork.
No vague advice.

Just clear, expert insights and a plan for growth.

Book a call