Big clients, big projects, but something was missing. After years of working with large corporates, our founders wanted to do something more meaningful. They’d seen countless purpose-led scale-ups with bold visions but without the brand firepower to truly soar.
So Firestarter was born! From day one, we set out to change things with our DARE Methodology. A framework designed to build highly Differentiated, Authentic, and Resonant brands that are Expressed at every touchpoint. Grounded in psychology and fuelled by decades of brand experience, our programmes help clients unlock their full potential through brand-led growth.
And it all starts with DARE
Since starting her first creative agency at just 21, Mickey’s worked on branding projects and campaigns for some big cheeses, including Tesco, CIMA, Samsung and Ocado. Mickey has always believed that branding has the potential to improve every single area of a business — including its market value. That’s why, in 2015, she founded Firestarter to level the playing field for purpose and passion-driven entrepreneurs. And to create the kind of highly differentiated brands that make scaling simple.
Chris is a coaching psychologist who started his career working as a front-line child safeguarding practitioner, manager and researcher. This gave him a deep understanding of how people respond to periods of major change and disruption. Equipped with this knowledge, Chris went on to help JP Morgan, KPMG, UBS and Barclays — as well as various tech innovators and boutique consultancies — make transformational change happen. At Firestarter, Chris blends proven psychological toolkits with brand identity to help entrepreneurs create truly meaningful, authentic and liberating businesses.
With 13 years of experience under his belt, Bren is a sublimely talented creative known for his unwavering commitment to creating visually stunning brands. With an enviable portfolio of skills in graphic design, UI/UX and ideation, Bren has what it takes to deliver next-level concepts, designs, imagery and animation for our clients. Always the first to spot new trends and emerging technologies, Bren effortlessly blends aesthetics with functionality to solve complex and messy design challenges with pixel-perfect ease.
Entrepreneurship can solve today’s most critical problems. We’re here to supply the spark and the rocket fuel.
We use fearless, collaborative ingenuity to create impactful brands for rebels with a cause.
(Business + Purpose) x Creativity = FUTURE FREEDOM FOR ALL
We love to be creative.
We live to be ingenious.
We dive in. Determinedly. Wholeheartedly.
Impactful individually. Transformational together.
Because daring to be ourselves is the only way to realise our true potential.
We take play seriously.
Kind of ;)
