Or if your business is moving TOO fast for your brand, Brand Ignition is your key to becoming an impact leader.
And it all starts with DARE
The most renowned and effective brands have four ingredients in common; they are all Differentiated, Authentic and Resonant and they Express this at every single touchpoint.
Our BRAND IGNITION programme is built around this unique Firestarter methodology. We combine strategy, psychology and creative ingenuity throughout to ensure that your brand is as engaging, effective and powerful as it can be.
Your unique value is why people choose to buy from your business over your competitors. Without a differentiated offering, you have little choice but to compete on price.
We place huge importance on differentiating you because this is what you will become KNOWN for.
This is everything that makes you YOU. Your vision, values, passion and personality. This combination is almost impossible to emulate.
We craft your brand from the inside out because when it's truly authentic your business is more easily TRUSTED.
Without relevance, you won't be able to attract attention from your ideal clients. Without resonance, you can't connect. Do you win both the hearts and minds of your ideal customers?
Your business needs to be highly relevant AND resonant to be LIKED.
How do you express your brand, visually and verbally, at every touchpoint? This is about consistency.
It's about making sure that your every connection with the outside world oozes the essence of your brand; this is how you will become REMEMBERED.
The most renowned and effective brands have four ingredients in common; They are all Differentiated, Authentic and Resonant and they Express this at every single touchpoint.
Our BRAND IGNITION programme is built around this unique Firestarter methodology. We combine strategy, psychology and creative ingenuity throughout to ensure that your brand is as engaging, effective and powerful as it can be.
Your brand’s single most important job is to communicate your business’s unique value. This is why people choose you – it’s what you become KNOWN for.
Authenticity means being real, genuine, and of undisputed origin. When your brand is an authentic reflection of your business, it’s more easily TRUSTED.
Resonance is about winning the hearts and minds of your ideal customers and creating connections that go beyond transactions. This is how you become LIKED.
Consistency is everything. Making sure that your every connection with the outside world oozes the very essence of your brand. This is how you become REMEMBERED.
Here’s what’s included in Brand Ignition
Benefit from our backgrounds in branding, design, marketing, psychology, business strategy and change management. We've worked with industry leaders like KPMG, Samsung and CIMA. And now, we're levelling the playing field for B2B scale-ups and challenger brands – just like yours.
About Us
