BRANDING | WEBSITE DESIGN | BRAND ASSETS | BRAND MARKETING
Usually, our job is to transform existing brands by honing in on a highly authentic, highly differentiated niche. And that’s exactly what we did with ICE24's sister company, Al Thuraya Consultancy [linked]. Yet, in doing so, we created space for another opportunity to emerge - ICE24.
Our challenge was to create a second brand from scratch. And quick sharp, as commercial interest was already stacking up.
Al Thuraya Consultancy (ATC) provides high-touch, culturally-nuanced security services in Africa and the Middle East. In contrast, ICE24 was formed to provide risk consultancy. To analyse global threats. And to protect business as usual.
While ATC offers earthy, on-the-ground security, ICE24 offers the opposite: a bird’s eye view from expansive blue skies.
ICE24 exists to reassure businesses in an ever-changing world, particularly when things don’t go to plan. With that in mind, we built a brand around opportunity, clarity and hope.
Positioning ICE24 as a light in the darkness. The first chink of blue sky to appear after a storm. And the warm glow of a lantern that reveals the path forward.