Branding / Web design / Brand Assets / Brand Marketing
Unlike many of our Firebrands, Direct Nickel had a clear differentiator. Their process is so unique, in fact, that it’s trademarked globally.
The DNi Process™ is a groundbreaking method for extracting nickel, cobalt and other metals – without harming the planet. Although vital to the construction industry, a new market was fast emerging… electric vehicles. More specifically, EV batteries. A huge growth industry.
Working closely with our client, the decision was made to focus all our attention on the electric vehicle market – instead of watering down the brand to appeal to multiple sectors.
After several workshops with the team, we settled on a vision that would last for the long run: Altilium imagines a world that uses its finite resources sustainably, responsibly and efficiently. They exist to make this a reality.
With a compelling vision to guide us, we got to work distilling the complex messaging surrounding the DNi Process™ into four key pillars: safer, simpler, greener, leaner. And created a crisp, clean, green aesthetic to clearly signal the shift in gears, filled with sweeping, pristine landscapes.
Finally: Altilium. Not only is it Latin for ‘battery’, tying the brand to their new role in the EV space, but it almost sounds like a metal itself. Plus, with that ‘alt’ prefix front and centre, this was a name that could show off this brand’s focus on alternative methods – of metal extraction, and of fuelling future travel.