Altilium have designed and developed a revolutionary metal extraction technology, and are using this to power the mass production of EV batteries.

EXTRACT A SUSTAINABLE VISION

Altilium have designed and developed a revolutionary metal extraction technology, and are using this to power the mass production of EV batteries.

ALTILIUM GROUP

Branding / Web design / Brand Assets / Brand Marketing

THE CHALLENGE:

When we first met Altilium, they weren’t Altilium at all. They were Direct Nickel, a company that specialised in nickel extraction for construction and heavy industry.

Despite all of their hard-won heritage, this was a company that felt boxed in and were looking to make a major - and, importantly, future-proof - shift.

THE SPARK:

Unlike many of our Firebrands, Direct Nickel had a clear differentiator. Their process is so unique, in fact, that it’s trademarked globally. 

The DNi Process™ is a groundbreaking method for extracting nickel, cobalt and other metals – without harming the planet. Although vital to the construction industry, a new market was fast emerging… electric vehicles. More specifically, EV batteries. A huge growth industry.

Working closely with our client, the decision was made to focus all our attention on the electric vehicle market – instead of watering down the brand to appeal to multiple sectors.

After several workshops with the team, we settled on a vision that would last for the long run: Altilium imagines a world that uses its finite resources sustainably, responsibly and efficiently. They exist to make this a reality.

THE RESULT:

With a compelling vision to guide us, we got to work distilling the complex messaging surrounding the DNi Process™ into four key pillars: safer, simpler, greener, leaner. And created a crisp, clean, green aesthetic to clearly signal the shift in gears, filled with sweeping, pristine landscapes.

Finally: Altilium. Not only is it Latin for ‘battery’, tying the brand to their new role in the EV space, but it almost sounds like a metal itself. Plus, with that ‘alt’ prefix front and centre, this was a name that could show off this brand’s focus on alternative methods – of metal extraction, and of fuelling future travel.