BRAND | WEBSITE DESIGN | BRAND ASSETS | BRAND MARKETING | PRODUCT BRAND
Coriolis are masters of their profession. But like so many other businesses, they dreaded that simple question: why should we choose you?They were unsure how to position themselves, and undecided on whether or not to niche. Because they provide operational consultancy to all sorts of businesses… don't they?
In reality, the vast majority of Coriolis’ business comes from food and drink production. Sure, they work with a whole range of businesses and don’t want to exclude any, but food and drink really is – pardon the pun – their bread and butter.
We dug deeper. More specifically, the team make the biggest impact on labour intensive production lines. Why? Because they have extraordinary skills in developing people to deliver excellence. This led to a compelling UVP: People-Powered Operational Transformation for Future-Focused Food & Drink Businesses.
We then matched Coriolis with a brand personality archetype which suits their approach perfectly: the provocateur. Coriolis are not afraid to stir things up. In fact, that’s how they create real change.
Courageous changemakers who boldly win hearts and minds with clarity, compassion and conviction? That’s Coriolis.
Coriolis’ Brand Bible homes in on their no faff, no fluff approach. This led to a strong black and white colour palette with just a spark of yellow, to-the-point photography showcasing food and drink production, and a no-nonsense tone of voice.
All of which culminates in a logo that’s reminiscent of an infinity sign, representing the team’s remarkable ability to transform teams to create a truly enduring change.