Al Thuraya Holdings is an ecosystem of diverse organisations, rooted in one shared purpose.

UNEARTH YOUR PURPOSE

Al Thuraya Holdings is an ecosystem of diverse organisations, rooted in one shared purpose.

AL THURAYA CONSULTANCY

BRAND | WEBSITE DESIGN | BRAND ASSETS

THE CHALLENGE:

Holding companies have a real job on their hands. Not only do they need to create a brand that expresses their own authentic identity, but the identities of their subsidiary brands too.

In other words, they need to hold a lot. And boy, did Al Thuraya hold a hefty load. Security businesses, travel apps, energy consulting, risk analysis, recruitment and training, and more.

The challenge? Creating a cohesive brand that not only worked for the existing brands, but could flex to future ventures too.

THE SPARK:

We got searching for the common thread, and quickly discovered that Al Thuraya Holdings’ wide breadth of businesses was far from unintentional. Instead, this is a business that purposefully strives to solve the world’s messiest problems by joining unexpected dots and overlapping sectors.

What sets them apart is their unique purpose: to foster cross-cultural and cross-sector collaboration. Enabling them to create impact and future-world solutions far beyond what each company could achieve individually.

THE RESULT:

What started as a metaphorical common thread quickly became a literal one. Our concept for Al Thuraya Holdings became a neon green line, snaking through midnight blue. 

A green thread of progress, untangling knotty problems while pushing ahead to a brighter future.

A green stripe that puts sustainability – whether environmental, social, or commercial – at the heart of the business, despite the specifics of each endeavour. 

An electric green cable, connecting perspectives and plugging the world into hidden solutions. 

And, finally, a green stem, balancing rooted stability and heritage with the incessant impetus for new. 

Al Thuraya Holdings: this is where opportunity grows.