Lights On® is a transformative learning programme that empowers parents to reimagine how their kids learn – unearthing sparky, fulfilled, and unstoppable young creators.
When Julia Black, the founder of Lights On, approached us, she had a bold vision: to make Lights On a household name, transforming the learning of 10 million families. But her brand was struggling to keep up. The messaging lacked clarity, and the design didn’t fully reflect the value and profound impact of Lights On.
Through close collaboration with Julia, we uncovered the true essence of the Lights On brand. It’s not just for mums. It’s not just for kids. Lights On is a brand that truly advocates for the family as a whole, empowering everyone to learn and grow together. And, resonating with every member of the family unit was going to be critical to the brand’s success!
We brought this vision to life with a bold new visual identity. We developed a hand-drawn, doodle-like style to capture the creativity, freedom and limitless potential that Lights On inspires in every family. Grounding these playful elements in a sophisticated purple palette with vivid accent colours, we created a brand that appeals to parents, children and schools alike.
Our teams in London and Cape Town worked closely with Julia to build and deliver a brand from conception to completion. We crafted a clear messaging matrix, developed custom icons and infographics, and built a sleek new website that fully expresses her mission.
“Going through the BrandSight:360 process really helped me see my brand in more detail. I could see where its strengths and weaknesses were, and what to do about them. I've been blown away by Firestarter’s in-depth approach and the time taken to really get under the skin of my work and business. Starting with BrandSight showing a full picture of my brand today, a vision of where I want to go, and shining a light on the path to getting there - I am now working with Firestarter on an evolution of my business brand. I'm hugely excited about where this adventure is leading me, my business and my brand.”
Julia Black, Lights On
