Atomise: The tech consulting crew that delivers world-class solutions without the hassle, heroics, or hefty price tags.
When Atomise came to us, they weren’t called Atomise at all, but Kune Consulting. Otherwise, they knew exactly who they were, what they stood for and how they helped their clients. But they wanted to grow – and their start-up brand needed a turbocharge. It was time for a brand that would *pop* off the page to redefine tech consulting as we know it.
We gave Atomise’s brand a workout with our signature BrandSight:360 assessment. This expert tool dives into client perceptions and multiple data points to create a transformation strategy and roadmap for building brands that mean business. Armed with powerful insights, we helped Atomise invest smartly in a brand that could fuel rapid growth.
Our top recommendation? A name change. We revealed how the right name connects with audiences, taps into emotions, and sticks in minds. Challenging? Hell yeah. But greatness requires boldness. And a willingness to go beyond the ordinary. So, bye-bye Kune and hello Atomise!
But we didn’t stop there. Move over brand blah. Enter their power-combo personality blend of Scientist and Citizen. A mix of their meticulous, analytical side with a fierce dedication to break down complexities. For Atomise, it’s always about substance over show.
We handed Atomise a Brand Bible that absolutely nails who they are. Bringing their purpose to life with fresh, bold design and no-nonsense messaging. The new logo fuses their name with a brand mark that radiates energy and science.
The vivid colour palette of punchy purple and bright blue, grounded by neutral tones shouts ‘tech’ and screams, “Want to think and do different? Come to us.”
If that wasn’t enough, our team also created flexible brand assets – from image style guides and graphics to PowerPoint templates. The outcome? A fully recharged brand that broadcasts Atomise’s promise of excellence as standard – no compromises, no mediocrity. Mic drop.
“We were one of the guinea pigs on BrandSight and even then you could see the massive potential and value add for businesses. The process was fun, fast paced and Chris and Mickey wowed us with how they "got" us as a business and how we want to develop our brand. Mike and I were so impressed that we're now all in and doing a full rebrand with Firestarter.”
Alex Feltwell, Atomise
