Al Thuraya Consultancy (ATC) is a security company that empowers people, organisations and businesses to thrive in even the most challenging environments.
A LESSON IN NEVER
PLAYING IT SAFE
Al Thuraya Consultancy (ATC) is a security company that empowers people, organisations and businesses to thrive in even the most challenging environments.
AL THURAYA CONSULTANCY
BRAND | WEB DESIGN | BRAND ASSETS | BRAND MARKETING
Al Thuraya Consultancy had outgrown their brand. They were expanding at pace, and their brand just wasn’t keeping up.
They knew they were different from other security companies. The ones that go in all guns blazing (sometimes literally). Keep people at arm’s length. And play it safe. Al Thuraya Consultancy was definitely - defiantly, even - not that. But how to describe themselves to their ever-expanding roster of clients? They couldn’t say. Because if not that, then what?
THE SPARK:
Unlike their competitors, who fly in teams to unfamiliar regions, Al Thuraya Consultancy live where they work across Africa and the Middle East.
This gives them the local knowledge, cultural understanding and relationships to enable businesses to thrive in ways never thought possible. And the ability to fight fear, rather than fuel it.
THE RESULT:
Taking cues from the people and places that make up Al Thuraya Consultancy, we chose colours grounded in the Middle East and North Africa, and an interwoven logo to represent that critical coming together of people, communities and businesses.
Then, we built messaging around one central concept: real security is feeling safe enough to put human connection first. Even in the most unfamiliar places and circumstances. And to take a leap into the unknown. A risk. Because, frankly, what’s the point of world-class risk management if you can’t?
