There’s no escaping number 3…
YOU NEED TO DISTANCE YOURSELF FROM A BAD REPUTATION
‘That’s torn it!’
If your reputation is damaged or tarnished in any way, for whatever reason, then you are fighting a losing battle. Trying to get back on track with your existing brand will be virtually impossible. It’s time for a clean slate! Rebrand, and perhaps rename, to visually disconnect your business from what happened before.