INTRODUCING OUR
DARE FORMULA
The most impactful brands have four powerful
ingredients in common. They are differentiated,
authentic and resonant, and they express this
consistently at every single touchpoint.
Our DARE methodology is key to your brand
becoming known, liked, and trusted.
DIFFERENTIATION
D
The single most important job of your brand is to communicate your unique value in the most compelling way. Your unique value is the reason people choose to buy from you. It's what you are KNOWN for.
AUTHENTICITY
A
Authenticity means being real; genuine; of undisputed origin. When your brand is an authentic reflection of your business you are more easily TRUSTED.
RESONANCE
R
Resonance is all about winning the hearts and minds of your ideal customers. It’s essential to be relevant but perhaps even more so to be resonant. Without this it’s almost impossible to become LIKED.
EXPRESSION
E
In short, consistency. Making sure that your every connection with the outside world oozes the very essence of your brand. This is how you will become REMEMBERED.